Facebook and Spotify climbing in bed together

So it comes to light that Spotify and Facebook are looking to get bumpy with each other. Pretty good for both. Forbes has a good read on the details here, but it would seem that Facebook wants to launch a dashboard with Spotify and perhaps several music services, and that's a good move. FB has seen membership in North America drop recently and my view is that their developer first culture is becoming their Achilles' Heel. Sometimes the changes seem very unwarranted and look like someone trying to keep busy on the 3rd floor.  Too many changes, too fast, privacy issues and users that are beginning to give up. There is the risk that they become passé and the kids move to Tumblr, Twitter and others. So how do you stem the tide and keep people in your space longer? Add a dashboard with a music service so that we can always have Facebook open in the background.

Spotify was early out with social integration with FB and the match makes sense. With Spotify's impending US launch getting closer, showing up on Facebook's dashboard will be a great way to gain new subs in a market they need to survive long term. Can't wait to see it.