As you may have read in other places, Coldplay, like Adele, will not be bringing their new release Mylo Xyloto to streaming services such as Spotify, Rdio and the like. The official "artistic" reason from Coldplay's side was that the new album is a work that should be experienced from start to finish. Pretty lame excuse since single track downloads would be counter to that principle and the likelihood of a full album listening experience is much higher on streaming. (Unless, of course, they are making it a Full CD download only from iTunes)
While a four-track sampler of Adele's 21 is available on Spotify, that seems to be more timed with the release plan to drive CD and digital sales from iTunes and other stores. With 21 being the top selling album of the year so far, and Coldplay well positioned to enter in at No.1, there's no need to speculate on the obvious. There is more money to be made by these artists from digital sales than from streaming. Here's the deal. Artists get a fraction of a cent every time a song is streamed vs. around 20 cents per download from iTunes (according to calculations presented in a recent article in Rolling Stone). That's all well and good, and works for the likes of Adele, Coldplay, and a handful of other world-class artists,
