My Wishlist For Spotify's"New Direction" Announcement

Spotify announced today that that there will be a global press conference on November 30 with the theme "New Direction". What could that new direction be? Here a wishlist.

1. Up. As in Integrated cloud storage for your own library or library "matching". This would be fantastic and give iTunes Match a major headache. It would also allow Spotify to open up more catalog in more territories and/or fill the gaps from your own local library. Tracks that you have locally that are not available because of territory restrictions in Spotify's agreements, could be matched and made available to you based on your prior "ownership". While I love Spotify this is something they need to implement soon to keep ahead of iTubes and iCloud. I know iCloud doesn't technically "stream" but that's just semantics. It caches and plays a progressive download until that track is finished or you navigate away. Spotify is basically a bit torrent client playing up tracks from many points across the internet. That's what gives it such great performance - and is also why you won't see a browser-based Spotify. (unless some engineers out there have tips on how HTML5, Facebook and Spotify can fit together to make a torrent client)  Likelihood: 3/5

2. Sideways. As in adding video. And not just music videos across the board, but branded artist pages with exclusive preview content. The seeds have been planted as you can see here with this exclusive video from Björk. This becomes a great way for artists to lift themselves above the chatter and get more plays, as well as leveraging the massive social connection via Facebook. This would also make display adverts a new source of revenue in the free service (powered by Facebook?). That is something that's hard to do when people or only listening and not watching. Of course - this assumes they have it all cleared with the labels and publishers. Likelihood: 4/5


3. Inside. Into the arenas in partnership with Live Nation or or other tour promoters. This would fit nicely into the brand page concept and create new revenue streams.