Thursday, July 14, 2011

Are brick & mortar retailers facing the same extinction as record stores?

I read a piece in Forbes that struck a chord with something I've been wondering about for a long time, namely, how long till retailers begin to feel a genuine pinch from online shopping? We saw how digital distribution wiped out small and large record shops around the world and it seems digital shopping is putting the squeeze on traditional retailers. I know I have certainly been the type that will go around to my local electronics store and "see" the picture on that LED TV I researched online and judge the quality for myself - but not make a purchase there. Same goes for other electronics, home furnishings, phone and iPad accessories, etc...

The main characters in George Anderson's piece included Amazon as the main catalyst and Best Buy as the victim in the process. They are certainly not alone. One interesting analysis presented is that even if Amazon were to charge slaes tax
their prices would be cheaper. With property leases, personell and other overhead, how long is it till the classic brick and mortar chains go the same way as our favorite record stores of yore? Will we soon see a new business model where the larger retailers that already have online stores become hybrids? Why not embrace the evolution? (Note: Look at how well fighting it worked for the music industry)

Here's a question to all of you mega retailers out there that sell goods that are easily ordered online - and that already have online shops of your own: what would happen if you opened smaller "showrooms" with limited stock and limited staff - and had "self-service" online ordering terminals that offered a significant discount on those same goods? Of course you would want to maintain a small stock of high volume items but think of the warehouse space and logistics issues that would go away. The overhead on staff and real estate. Call it "Best Buy Express", "Bed Bath & Online". You get the picture. Seriously. If I could walk into an electronics shop and chat with the TV or camera person, make a decision, and walk over to a terminal to order something for 15-20% less (incl local taxes) and have it delivered within a few days, that would be ok. It's not a crisis moment yet, but why wait?

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