Spot the Spotify U.S. holding page and sign up for an invite! That's right. Finally, Spotify is admitting they are rolling out in the U.S.and the last few deals with labels, publishers, collecting societies, and the rest of the hornets nest that embodies the music industry have apparently fallen into place.
This is great for my friends and family, and the rest of you back in the old (new) country. This is one service that can really fly in the U.S., especially if they get that deep integration with Facebook that we've been hearing about. Spotify was not included in today's "awesomeness" from Zuck and Co. but don't underestimate the power of a one-two punch. If FB gets both Skype AND Spotify integrated they will add a whole lotta stickiness to FB as an IM/Entertainment dashboard. Add all of your music likes and recommendations to the graph and soon we have a soundtrack for social advertising, pulling up the right content based on what is playing on my Spotify right now. Not necessarily music-related ads but simply using that soundtrack/playlist/catalogue and comparing it to the the social graph and serving up the right stuff. The converse could be even more vital for Spotify as they can now get better analytics for targeting ads into their free client.
Daniel Ek and friends just bagged another $100 million. One could argue that these monies could have helped finalize the label deals, but you could also wonder if the label deals helped convince investors of the viability. A successful U.S. launch weighs heavily on their future profitability.
Good luck, Boys! And to the rest of you, "Go sign up!" (shameless fanboy, I know)
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